Los Angeles Times NewsPoint enables users to aggregate news headlines and editor-recommended content from latimes.com, as well as RSS feeds from other websites and blogs. Feeds are selected by users or recommended by latimes.com editors… "Working with Consenda, we are able to offer our readers the convenience of being able to aggregate the information that most interests them and then have it delivered effortlessly to their desktops," said Rob Barrett, general manager of latimes.com.

ALM's Law.com introduces NewsPoint; free RSS reader delivers legal headlines and news to user's desktops

"The Law.com NewsPoint reader enables members of our growing community to take immediate advantage of RSS to stay on top of emerging developments across the legal field. The NewsPoint application also allows users to receive content from any news or information source that offers RSS feeds, making it an invaluable desktop tool ," said Stacey Artandi, vice president, online publishing for ALM.

Guardian Unlimited and Consenda launch a free desktop RSS news reader

"Guardian Unlimited is to launch a major new content distribution initiative in partnership with Consenda, Inc., the leading provider of online content delivery systems for commercial publishers."

Turning the web into 'sushi belts'

"The way people find websites, blogs, and other content they like on the net is changing.

While the majority still seek out sites of interest through search engines and keep addresses bookmarked, others increasingly use "RSS" feeds…"

"In one of my meetings last year with Simon Waldman, the head of Guardian's digital operation, he mentioned about an idea of offering a newsreader download through Guardian's site, pre-populated with various Guardian RSS feeds, and the ability to add other feeds from around the Web. Well, almost a year later, Guardian has tied up with a till-now stealth company called Consenda…"

"A new RSS reader? Again? But this time, it seems there is a real innovation - especially the link between advertising, classifieds, content and personalization…"

"At the center of the trend -- because it's partnering with both The Guardian and the L.A. Times -- is a Swiss-American technology company called Consenda. It's created an RSS reader designed to be branded by publishers and offered to their readers…"

Guardian Unlimited Embraces RSS

Feeds can help publishers become more ‘efficient and effective’

"We're working with the Newspoint product to do something we simply couldn't have done here - which is offer a branded reader. It's an exciting step forward, and has the potential of a great user offering…"

Read article